CILEx Law School has launched a new course aimed at legal professionals who have responsibility for marketing within their organisations. Titled ‘Introduction to Business Development and Marketing’, the course is written specially for the legal sector, and is likely to appeal to senior staff in firms that do not employ a dedicated marketing professional.
It covers marketing concepts including the ‘4Ps’ and there are chapters on specific areas of marketing activity such as public relations, blogging and search engine optimisation.
The course is assessed by two assignments, and a CLS Certificate of Completion will be awarded to those achieving a pass in these. Candidates will apply their knowledge to marketing tasks based on a fictitious law firm profiled in the assignments. Those who work through the course will gain a knowledge of the principles of marketing and will be able to brief specialist agencies with confidence.
Read more about the Introduction to Business Development and Marketing course.
To enrol call our Customer Service Team on 01234 844300 or visit our online shop.